The Meaning:
What’s in a name? Well, at Sol-Caritas, everything. Our name not only defines our mission, it inspires us to be the very best at
what we do. Taken from the Latin, “Sol” or “Sole” translates to elite. “Caritas” means giving or charitable. Together they form the
concept of “elite giving”; the foundation of Sol-Caritas. Ultimately, it’s about giving back to the community, to education,
businesses, and more importantly to you, the people who help our company thrive.
The Mission:
Sol-Caritas is a Houston-based entertainment promotions company founded by President & CEO Carlos Wallace. However, we
don’t just stop there, and that is what distinguishes Sol-Caritas from its competitors. While promoting entertainment venues is our
primary focus, what sets us apart in our industry is our philanthropic spirit. Sol-Caritas assists local charities, gives back to
education through scholarships provided by the Alice Wallace Scholarship Fund, and supports businesses by offering valuable
sponsorship advertising. Most importantly we give to the people by providing top tier entertainment and events across the country.
The Goal:
There is an old-age adage that says “give and you shall receive”. Sol-Caritas believes strongly in the act of giving. With every
event, every mission, every charitable endeavor, our team of highly experienced professionals aim to deliver our very best. The
desire for perfection keeps us firmly grounded, and strengthens our position as the industry leader. It’s a crown we wear proudly
as we aim to maintain our elite standards.
| The Meaning, The Mission & The Goal of Sol-Caritas |
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